Mutants of the Deep was a self-led project in my third year at university. I wanted to design a dark ride attraction that brought a child-like sense of escapism to a popular UK theme park that focusses on an older demographic. The concept for the ride was focussed around immersing my audience into a world away from theirs and allowing a story to unfold around them rather than just in front of them, such as in a book or a film.

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I designed a story with a series of original characters, created concept drawings and a 3D model of the ride in the Planet Coaster software and created a series of brand applications in order to visualise how the ride would exist. I also collaborated with a local primary school in order for children to design some characters for the ride, which allowed me to fully represent the audience in the experience.