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Parkify! Industries
The development of Parkify! Industires was the outcome of a second-year university project centered around the rise of AI. Using a speculative approach, I was able to create a fictional company set in a dystopian future, in which AI would have ultimate control over the human race.
This was an incredibly fun project, as I was able to explore a somewhat scary issue in a light-hearted, ironic way. By designing a cartoon mascot and using a bold visual language, I was able to create a propaganda-style communication, painting a positive picture for something potentially life-threatening.
The mission of Parkify is simple - efficiency over humanity. The company would do whatever it takes to have complete control over local theme parks, resulting in dehumanisation and more "efficient" operation, regardless of potential collateral damage.
Using classic war-time posters such as "We Can Do It" and "Your Country Needs You", I was able to put a playful spin on propaganda and brainwashing.